Confessions of 2 Dinosaurs

This book makes you street-smart, with only a bit of academia! Two dinosaurs of marketing describe their careers in automotive, food, household goods, jewellery, cosmetics and TV Home Shopping. They give useful advice for young professionals how the business world works in stories from the marketing and sales frontier and in textbook chapters.

Thomas Andersen: Thomas Andersen studied business administration with a focus on marketing and organization at the Free University of Berlin and wrote his master thesis on comparative advertising. After a career in marketing and sales in the confectionery, household goods, cheese and cosmetics industries, he founded his startup consultancy Andersen Marketing KG in Berlin in 2004. He is a passionate networker, coach and mentor for startups and since 2005 a lecturer at the HTW Berlin for marketing and soft skills. Thomas lives in Berlin/Germany and enjoys the multinational startup scene there. Sal Hatteea: Sal Hatteea is a highly experienced business leader and senior advisor with a strong marketing and strategy execution background. He has been CEO of two international companies and non-executive director and chairman of several organizations in different sectors in Europe and the USA. He founded his own consultancy and later sold it to a US company where he was the European CEO. He is now an independent consultant and has been a speaker at several marketing seminars and has given video link presentations to international companies providing strategic guidance on marketing and innovation. Sal lives in Basingstoke, Hampshire, UK.